Malaysia's aspirations
The Diploma in Marketing programme aims to support Malaysia's aspirations to compete on a global scale by nurturing highly digital literate and industry-ready marketers with a commitment to providing ethical and responsible solutions that are relevant to the country's multi-cultural fabric supporting economic growth.

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Job opportunities:

• Advertising and PR

• E-commerce Marketing Executive

• Digital Marketer

• International Trading Executive

• Marketing and Sales Executive

• Marketing Research Assistant

• Product Portfolio/Business Development Executive

• Retail Marketing Executive

• Social Media Platform Marketer

2019 Hiring by Speciality

 

Digital marketing is expected to be the most in-demand special be followed by a tie between research and analysis and creative services. Second-tier growth will come from marketing operations demand generation and communication.

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Third-tier growth will come from relationship marketing account-based marketing product marketing and traditional marketing. In addition to growth, we looked to see if there would be any cutbacks in a particular specialty.

 

There is no specialty that is in danger of being cut drastically

Common Business Core

• Principles of Management

• Principles of Information Technologies & System

• Principles of Trade & Business Law

• Principles of Economics

• Principles of Marketing

• Principles of Accounting

• Business Ethics

• Business English 1

• Business English 2

• Business communication English

• Basic business Mathematics

• Introduction to Statistics

 

 

Electives (Choose 2)

• Malaysian Studies 2 (Local Students)/ Communication in Malay  (International Students)

• Bahasa Kebangsaan A/Fundamentals 9of Entrepreneurship

• Time Management

• Community Engagement

 

 

Business Studies Discipline Specialisation of Marketing

• Marketing research

• Organisational behaviour/ Consumer behaviour

• Marketing channels

• Product & promotion management

• Social media marketing

• Integrated Marketing Communications program

• Project management

• Services management

• Retail marketing 

• E-commerce

• International marketing

 

Electives (Choose 2)

​Electives Cluster: International Trade

• International Business

• Supply Chain Management

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Elective Cluster: E-tailing

• Retailing

• Supply Chain Management

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