Malaysia's aspirations
The Diploma in Marketing programme aims to support Malaysia's aspirations to compete on a global scale by nurturing highly digital literate and industry-ready marketers with a commitment to providing ethical and responsible solutions that are relevant to the country's multi-cultural fabric supporting economic growth.

Job opportunities:

  • Advertising and PR

  • E-commerce Marketing Executive

  • Digital Marketer

  • International Trading Executive

  • Marketing and Sales Executive

  • Marketing Research Assistant

  • Product Portfolio/Business Development Executive

  • Retail Marketing Executive

  • Social Media Platform Marketer

2019 Hiring by Speciality


Digital marketing is expected to be the most in-demand special be followed by a tie between research and analysis and creative services. Second-tier growth will come from marketing operations demand generation and communication.

Third-tier growth will come from relationship marketing account-based marketing product marketing and traditional marketing. In addition to growth, we looked to see if there would be any cutbacks in a particular specialty.


There is no specialty that is in danger of being cut drastically



Common Business Core

  • Principles of Management

  • Principles of Information Technologies & System

  • Principles of Trade & Business Law

  • Principles of Economics

  • Principles of Marketing

  • Principles of Accounting

  • Business Ethics

  • Business English 1

  • Business English 2

  • Business communication English

  • Basic business Mathematics

  • Introduction to Statistics



Electives (Choose 2)

  • Malaysian Studies 2 (Local Students)/ Communication in Malay  (International Students)

  • Bahasa Kebangsaan A/Fundamentals 9of Entrepreneurship

  • Time Management

  • Community Engagement



Business Studies Discipline Specialisation of Marketing

  • Marketing research

  • Organisational behaviour/ Consumer behaviour

  • Marketing channels

  • Product & promotion management

  • Social media marketing

  • Integrated Marketing Communications program

  • Project management

  • Services management

  • Retail marketing 

  • E-commerce

  • International marketing


Electives (Choose 2)

Electives Cluster: International Trade

  • International Business

  • Supply Chain Management

Elective Cluster: E-tailing

  • Retailing

  • Supply Chain Management




Meet The Team

Roger Beliku

Jossy Magdelena


Deborah Leduning

Dr. Wong Sing Yun

Emmanuel Rentap Anak Jimbau

Eunice Tsen

Sarah Engson Binti Anak Razali

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