REASONS TO STUDY DIPLOMA IN MARKETING

Malaysia's aspirations
The Diploma in Marketing programme aims to support Malaysia's aspirations to compete on a global scale by nurturing highly digital literate and industry-ready marketers with a commitment to providing ethical and responsible solutions that are relevant to the country's multi-cultural fabric supporting economic growth.

Job opportunities:

Advertising and PR
E-commerce Marketing Executive
Digital Marketer
International Trading Executive
Marketing and Sales Executive
Marketing Research Assistant
Product Portfolio/Business Development Executive
Retail Marketing Executive
Social Media Platform Marketer

2019 Hiring by Speciality

Digital marketing is expected to be the most in-demand special be followed by a tie between research and analysis and creative services. Second-tier growth will come from marketing operations demand generation and communication.

Third-tier growth will come from relationship marketing account-based marketing product marketing and traditional marketing. In addition to growth, we looked to see if there would be any cutbacks in a particular specialty.

There is no specialty that is in danger of being cut drastically

SUPPORT MALAYSIA'S ASPIRATIONS TO COMPLETE ON GLOBAL SCALE

CAREER PROSPECTS

Common Business Core

Principles of Management
Principles of Information Technologies & System
Principles of Trade & Business Law
Principles of Economics
Principles of Marketing
Principles of Accounting
Business Ethics
Business English 1
Business English 2
Business communication English
Basic business Mathematics
Introduction to Statistics

Business Studies Discipline Specialisation of Marketing

Marketing research
Organisational behaviour/ Consumer behaviour
Marketing channels
Product & promotion management
Social media marketing
Integrated Marketing Communications program
Project management
Services management
Retail marketing
E-commerce
International marketing

Electives (Choose 2)

Malaysian Studies 2 (Local Students)/ Communication in Malay (International Students)
Bahasa Kebangsaan A/Fundamentals 9of Entrepreneurship
Time Management
Community Engagement